Semantic Search & What it’s All About
Remember America Online? Remember dial-up Internet access and the annoying noise we had to listen to in order to get online? It took an hour to download a 5 MB MP3. A webpage took minutes to load, and if there were pictures it took even longer. Things are much different today, thankfully!
Just like the Internet in general, the search engines are constantly changing. This affects the way we do business on the Internet at every level. If you plan to thrive online, you have to adapt to the changes. You have to learn about semantic search and all that it entails. It will determine the future direction of the search engines, and it’s happening at this very moment.
For the most part, this change is taking place because search is evolving. Not only that, almost everyone online is a publisher in one way or another. Data moves at lightning speed and content is uploaded to the Internet at a pace we never even imagined would be possible.
You may not realize it, but you’re probably a publisher too. Do you write status updates on Facebook? Do you share pictures on Instagram or Pinterest? Do you ever Tweet?
If you answered yes to any of the questions above, guess what? You’re a content publisher! Welcome to the new age!
But here’s the real kicker…
Let’s say you share a webpage online. The people reading that page have an opportunity to like it on Facebook, Google +1 it, Tweet it, pin it, curate it and share it on multiple platforms. This is the semantic web in action.
As you can see, when it comes to the Internet, everything is connected. Everything has its own meaning. It all makes perfect sense in the grand scheme of things.
Your business has to become an integral part of the semantic web in order to survive online in today’s digital world. But you want to do more than survive, right? You want to thrive! You want to succeed like you’ve never succeeded before!
How do you get there? That’s what you must be wondering now that you know that search is changing and heading in a different direction than what you’re used to.
Guess what? Our SEO company can help you succeed. We can take you there because we have the knowledge and understand the semantic web and what it’s all about. We have the right tools, and we’d love to use them to help you dominate your market. And more than anything else, we want to see you take your business to the next level. We’d love to help if you allow us the opportunity.
If you feel that our help would be valuable, please call for a free consultation with our SEO firm. We can be reached at 800-419-7150 right now.
The Beginning of the Semantic Web
The vision for the semantic web was originally created by Tim Berners-Lee. He even coined the phrase. More importantly, he originally described the new Internet as such: it’s a web that contains highly structured data. His overall belief was that the web would evolve this way because humans would interact with content on a voluntary level. People would take certain actions for the benefit of the common good.
Truthfully, things have not quite played out the way that he envisioned. There’s no question that human interaction exists. It certainly does. But the common good is never the driving force behind of this interaction.
For the most part, the good of the few would outweigh the good of the many. This is fairly typical of anything in this world.
Dominating the Semantic Web
Most business owners will not need to implement every strategy in order to conquer the semantic web. It’s a huge undertaking. We understand that. But it’s also worth it if you need to brand your business in order to take over your niche market online.
In a nutshell, we recommend our patented Authority Domination Strategy. Here it is:
- Provide quality content for the web, and ensure that this content delivers serious value for all of your visitors.
- We make sure that your website is simple and easy to navigate.
- Initiate measures to make sure that social networks and blogs begin to
- talk about your business and the content that you produce.
- Ensure that your content is shared, liked and +1’d across the most important social media platforms.
- Engage your customers and create a strong social media presence.
- Continue to provide fresh content to your visitors and become a member of the online conversation taking place every day.
- Connect all of your activities according to the dictates of the semantic web.
- We will help establish your Google + presence.
- Turn you and your company into the most trusted authority in your niche.
As previously mentioned, this is a massive amount of work. But it’s important and a major necessity if you plan to conquer today’s online business world.
Our SEO agency would love to lend a helping hand. You can schedule a free consultation by calling us at 800-419-7150 today. We will put our Authority Domination Strategy into action on your behalf. This way you’ll succeed online today and continue to do so into the future.