Pay Per Click (PPC) is a very popular Internet marketing method that can be used alone or in conjunction with other methods, such as SEO. It works essentially by using targeted keywords in ads that appear in the sidebars of blogs, search engine results, and other websites – which subsequently attract potential customers and drive traffic to your site. It is especially effective when the right keywords are used, so that only customers who are definitely interested in your products or services click on the link that leads to your website or a desired page. You may have seen PPC marketing referred to by other names, such as pay for performance. Another popular term is cost per click. Whatever it might be called, PPC advertising is can be very easy to get started, and you can begin to see results almost immediately, if done correctly.
PPC marketing is offers many benefits to both the business utilizing the method and the Internet users that view and click on the ad. Advertisers and businesses that use PPC marketing are only required to pay a fee if someone actually clicks on the ad links. This is why it’s important to choose the right keywords that are relevant to your products or services; so that you only get clicks from potential customers that are definitely interested in what you have to offer. Internet users benefit by being able to easily find relevant links to websites selling the products or services they are looking for, simply by putting in a keyword or keyphrase search query. When a consumer enters a search query into Google or Yahoo, PPC marketing ads will show up alongside the organic search results, directly targeting the user based on their search. PPC marketing can serve to greatly increase website traffic and sales. When done effectively, it can result in an especially high ROI and generate many new leads.
Our experienced team can help you select the best keywords and develop effective ads that will ensure targeted website traffic and improved website rankings. We won’t stop with just one set of keywords, we’ll keep testing additional keywords and analyze the results of your ads to see which ones work best – so that you can stay ahead of your competitors and achieve maximum results.
Our PPC services include:
- Complete PPC Management.
- Ad Copy Development.
- Targeted Keyword Research.
- PPC Bidding Management Services.
- Google Adwords.
- PPC Conversion Rate Marketing.
- Continuous Review of Ads.
- Keyword Optimization.
- Detailed Analysis Reports on a Monthly Basis.