How to Find Out What People Want and Lure Them to Your Site
The goal of SEO services is to drive a large number of visitors to your website in the hopes that some of them will convert into customers. Although a variety of techniques are used, this is the desired end result in the search engine optimization services game.
Basically, to lure a large number of people to view your content, whether it is through articles, blogs, videos, or a combination of them all, you have to give them something they desperately want and are greatly interested in. The problem lies in how do you know what the people want? And where do you find them in large numbers?
Following is a good SEO services method you can use to find out what the masses are seeking and how to lure them to the webpage or pages of your choice.
Go Ye to the Forums
If you want to know what the mainstream talk is all about on any subject, you have to go to where those people are talking. Online, one of those main places happens to be forums. Forums are social outlets for people to inquire, complain, seek, observe, and basically ask for and receive information. Forums are excellent sources to trove for ideas and apply local marketing techniques.
In order to find forums that are discussing ideas and asking questions concerning your specific niche, go to Google and type in ‘forum:niche’ (for example: forum:scuba diving). You will receive a list of all forum matches related to that specific search subject (in this case scuba diving). You then want to visit each forum. Keep in mind that some forums require registration first while others do not.
Do Term Searches
Once you are in a forum, you can browse through some of the current conversations to get a gist of what people are talking about at the moment. However, you can get more specific ideas for good subjects to write on by doing a search within the forum for specific terms used. Look for either a search field or search tool within the forum.
Search such terms as ‘advice’, ‘I’m looking for’, ‘question about’, ‘want to find’, etc. There are numerous terms which can lead you to sought-after information so use your imagination and do some digging. Search results will deliver threads on the term you supplied and you should scan the thread to see what they are specifically looking for and talking about.
When you find threads that need something that you can provide, viola! There’s your next blog post, article, video, or whatever you want to create. Write your text and then be sure to exercise local marketing skills and offer a link to it on that forum and several others where people desire to acquire the same information.
By utilizing this one local marketing skill to meet these hungry needs of the masses and specifically target what they are hungering for, you set yourself up to receive a large influx of visits. Keep in mind, not only will the ones seeking that information visit your site, but so will many others watching those threads. Also, people whose needs are met through your content will mention you in the forums or other social areas when questions about that information arise.
Utilizing forums to glean information on what the masses are searching for is an excellent SEO services technique that will reward you with good results. Contact us to tap into other powerful SEO services provided by our SEO company.